James started hairdressing at the age of 16, His training began at Vidal Sassoon London for two years from then he returned home to join Cats Hair Salon Dublin in his time in Cats he has built up a very loyal client base and has won numerous Awards including the Loreal Professional Color Trophy, The Loreal professional image award, placed runner up two years in a row at the Loreal Professional Color Trophy and last but not least winner of the Loreal Professional Men's Image Award. James had the went onto become a member of the Loreal professional I.d. Artist program and was elected to become a h3 ambassador for Ireland and now educates on behalf of Loreal Ireland. James has travelled and work in cities such as London Oslo Paris New York and Barcelona and his work has appeared on TV and wide variety of fashion magazines. From then James worked at Brown Sugar where he spent another 6 years perfecting his craft and built a celebrity clientele base with celebs such as Al Pacino, Birdy,Duncan James to name a few.