During his time in Cats, he built up a very loyal client base and won numerous awards including the Loreal Professional Color Trophy, the Loreal professional image award, placed runner up two years in a row at the Loreal Professional Color Trophy and last but not least, became the winner of the Loreal Professional Men's Image Award.
James went on to become a member of the Loreal professional I.d. Artist program and was elected to become an h3 ambassador for Ireland. He now educates on behalf of Loreal Ireland.
James has travelled and work in cities such as London, Oslo, Paris, New York and Barcelona and his work has appeared on TV and a wide variety of fashion magazines. From then, James worked at Brown Sugar where he spent another 6 years perfecting his craft and built a celebrity clientele base with celebs such as Al Pacino, Birdy, and Duncan James, to name a few.